One of the most effective marketing strategies to increase conversion rates and customer loyalty is by enabling a point and reward system on your WooCommerce store. A point and reward system enables you to set points for certain actions, which the customer can complete and accumulate over time and can redeem these points to get rewards pre-defined by the business owner. Such as free shipping, a gift, discount, etc. To get this feature on your site, you can use WooCommerce points and rewards plugins.
WooCommerce provides multiple options in this category. We are going to discuss some of the best among them.
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Learn to Set-Up a Loyalty Program on WooCommerce using Plugins
Advantages of WooCommerce Points and Rewards on Your Store
There are many advantages when it comes to points and rewards programs on your WooCommerce store. Let’s discuss the major benefits in detail.
Customer Retention
Do you know that it is cheaper and easier to retain a customer rather than marketing for a new one? A point and reward system helps in retaining customers as it entices the customers with the rewards to spend more and frequently from a particular vendor. A loyal customer is not only a regular buyer but also represents your brand and provides organic word-of-mouth marketing opportunities.
Increase Sales
Since fewer resources are spent in retaining loyal customers, profit increases up to 25%. A point and reward system positively influence sales and revenue by increasing the average cart value. Moreover, you can use these rewards to promote your products and services in a slower season, so that your business is never affected.
Customer Segmentation
Once a customer signs up for a loyalty program, you can use this information to create customer profiles and segment your profitable customers from customers who only shop during discounts and sales and are costing you more money than giving you profit. Moreover, you also get insight regarding customer behavior, current trends, likes, etc.
Improved Customer Engagement
The main purpose of any marketing campaign is to improve the shopping experience for your customers so that they continue to utilize your business and become loyal customers. This can only be achieved if you are ready to understand and listen to your customers’ likes, dislikes, interests, and suggestions. A business that is tailored to its customer’s demand grows successfully. A point and reward system does just that. You can send personalized emails to your customers, give them discounts and coupons, special offers, and much more to guarantee their loyalty and satisfaction.
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Best WooCommerce Points and Rewards Plugins
- WooCommerce Points and Rewards
- MyRewards
- YITH WooCommerce Points and Rewards
- Points and Rewards for WooCommerce
- Loyalty Points and Rewards for WooCommerce
- WooCommerce Ultimate Points and Rewards
- SUMO Reward Points
- WPSpring for WooCommerce
- WooCommerce Reward Points
- Bravo
- Gratisfaction
1. WooCommerce Points and Rewards
This WooCommerce points and rewards plugin enables you to set multiple actions which customers can complete to redeem points. You can set different points for each action and how the points can be redeemed. Moreover, customers can also redeem points for a discount, giving you the ability to set a maximum discount at the cart, product, or category level, therefore limiting it.
It also has an intuitive interface where you can manage and update all customers’ points easily. Any update made here will be displayed on the customer’s “My Account” page.
Key Features
- You can customize the message shown on the product or cart page.
- Define the points for each action and how points can be used.
- You can apply points for all previous orders.
- The term “points” can be changed to “tokens” or “coins”.
To download, click here.
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2. MyRewards
If you want to create a loyalty program that is extensive in functionality and rewarding for your customers, then the MyRewards points and reward plugin for WooCommerce is the best. You can offer your customers points on multiple actions, such as orders, signing up, amount of money spent, past orders, and product reviews.
Admins can also manage all points and rewards on a single screen and add/subtract points. It also has a premium version available that provides advanced features such as create badges, set expiration dates, include widgets.
Key Features
- Customers can use points to get cart discounts.
- Send customized emails to customers.
- Supports multiple languages
- Automatically converts rewards into WooCommerce coupons.
- Display a points widget.
To download, click here.
3. YITH WooCommerce Points and Rewards
If you want to increase customer loyalty, then enabling a WooCommerce points and rewards system is the way to go. It is easy to set up and use. You can set points for each action and choose how customers can redeem them. You can assign points globally based on the product value or choose different points for each product or category.
With this plugin, you can assign points to specific user roles or make them viable for all users. You can also customize the messages shown on product and cart pages.
Key Features
- You can offer free shipping for redeeming points.
- Customers can choose the number of points they want to redeem.
- A dashboard to track and manage points and history.
- Import/export points to and from a CSV file.
- Set expiration dates on points and send customers emails to remind them.
To download, click here.
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4. Points and Rewards for WooCommerce
Convert your customers into loyal fans with the Points and Rewards plugin for WooCommerce. Customers can collect and redeem points to get discounts or benefit from membership programs. You can set points for multiple actions such as referrals, the total amount spent, sign up, product purchase, etc.
Moreover, you can create a complete membership system based on points and rewards. For example, you can have exclusively discounted products by redeeming your points.
Whereas the Premium version consists of features like coupon generation, multilevel membership, points sharing, points expiration, and much more.
Key Features
- Point log report to track points transactions of each customer.
- WPML multilingual support.
- Globally assign the same point value to all products.
- Notify customers regarding each transaction through emails.
To download, click here.
5. Loyalty Points and Rewards for WooCommerce
Create loyalty programs easily with this plugin and increase customer engagement and sales. You can set loyalty points for actions like sign up, product purchases, and referrals.it has a fully customizable widget called the Launcher. Through this widget, customers can easily find, earn, and redeem rewards.
You can also create an extensive referral program, where points are rewarded as soon as a purchase is completed and automatically redeem points based on referral rules.
Key Features
- Points for writing a review, for referral, for completing a purchase, and for signing up.
- Customers can partially/fully redeem their points.
- Set expiration dates for points.
- User-friendly dashboard for reviewing and managing points.
- Enter filters to gain insights about a particular time.
To download, click here.
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6. WooCommerce Ultimate Points and Rewards
This points and rewards plugin for WooCommerce enables you to efficiently set up a successful reward program on your WooCommerce store. Customers can redeem their points to get discounts, coupons, or any other rewards set by you. You can also create a loyal members community and enable customers to redeem points and join it. The membership loyalty program has multiple tiers/levels with different benefits.
Moreover, customers can easily convert their points into coupons and admins have the option of adding an expiry date on coupons.
Key Features
- Set up a referral program and give points to the referral if a user signs up and on every purchase.
- Customers can convert their points into coupons, with an expiration date.
- Customize the email template for point or coupon expiration.
- Customers can share their loyalty points with other users.
- Points can be redeemed to purchase products.
- With the Points Log feature, customers can view their used and earned points, and coupons.
To download, click here.
7. SUMO Reward Points
With this plugin, you can set up points for multiple actions such as writing reviews, sign-ups, social shares, product purchases, referrals, etc. It supports both simple and variable products and subscriptions. Moreover, you can assign points and rewards at the product, category, and global level.
Admins also have the option of enabling/disabling coupons and setting the maximum number of points that can be redeemed on the cart page.
Key Features
- Admin can set an expiration date on points.
- Customers can cash and buy reward points.
- Customers can generate coupons or gift cards with points.
- Admins can set minimum points or balance for redeeming rewards.
- Send SMS notifications using Nexmo or Twilio.
- Import/export points files in CSV.
To download, click here.
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8. WPSpring for WooCommerce
This is a simple and easy-to-use points and rewards plugin for WooCommerce that enables you to set up a loyalty program. Admins can set the number of points for each dollar spent and the amount of discount they can gain from these points. It also has a straightforward interface where you can easily configure the plugin’s settings.
Key Features
- Define the number of points for each action.
- Define the conversion rate of points into discounts.
- Set a maximum amount of discount that can be utilized at a time.
- You can customize the points and rewards messages.
- Automatically apply points to previous purchases.
- Points can be set at the product, category, and global level.
To download, click here.
9. WooCommerce Reward Points
With the WooCommerce Reward Points plugin, you can set up more than 10 actions with different points for each, for customers to become part of the loyalty program. Customers can easily redeem these points through discounts and a level system. Admins can also customize the text that is shown for points and rewards. Moreover, it is fully customizable and you can change the text, colors, etc.
Key Features
- Display how many points customers earn with a purchase.
- A built-in level system where customers can gain points, climb the ladder, get bigger achievements.
- Customize the message for points/rewards.
To download, click here.
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10. Bravo
This WooCommerce points and rewards plugin gives you complete control over your loyalty program management. It enables you to set multiple actions, which when completed, will result in customers earning points. You can set the points on product, category, or global level. Admins also have to assign value to each point so the customers can redeem their points accordingly. Moreover, you can easily adjust customers’ points in the dashboard manually.
Key Features
- Determine how many points should be set for each dollar.
- Customers can redeem their points for discounts.
- Customers can earn points through purchases.
- Set minimum cart total required for getting discounts.
- You can also enable customers to buy points.
- Set expiration dates for points.
To download, click here.
11. Gratisfaction
Gratisfaction brings your customers instant satisfaction with their loyalty, points and rewards, referrals, giveaways, etc. With this plugin, you can easily convert your visitors into customers and increase your sales and revenue. Their multiple programs help in growing your customer list and increase social promotion and traffic. You can also use their points and rewards program to give Etsy customers points on purchases.
Key Features
- Points are given to referrals if someone signs up.
- Give points on multiple actions such as writing reviews, account signups, subscribing to the newsletter, etc.
- Give points for social shares and social media follows.
- You can also give points on quizzes and surveys.
To download, click here.
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Wrap-Up
A loyalty program is a must-have if you want to increase customer engagement and create a business that cares and understands its customers’ needs. A WooCommerce points and rewards plugin can easily help you enable such a program with advanced features to grow your business smoothly.
