How to Set-Up a Loyalty Program in WooCommerce

Last updated on April 24, 2021

The only way you can retain loyal customers and improve their shopping experience is by providing them with an incentive to keep them coming back for more. Setting up a customer loyalty program on your WooCommerce store not only attracts customers but also increases sales. It is the perfect solution to your problem and also helps you stand out from your competitors.

A loyalty program refers to a reward program where you offer your loyal customers gifts, discounts, exclusive coupons, and much more. You can set up rewards for certain actions like a purchase, spend limit, registration, etc. This is an effective method to increase customer loyalty rate and sales.   

In this article, we will help you set up a loyalty program on your WooCommerce store with a few simple steps but first, let’s discuss some of its benefits. 

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Reason to Create a Loyalty Program in WooCommerce

1. Increases Sales

WooCommerce loyalty programs are a great way to increase sales and revenue. It’s because the reward and points option entices customers to frequently purchase from your site. Moreover, customers also spend more on a single order to satisfy the requirement for a discount or coupon.  

2. Retains Customers

A loyalty program helps you retain loyal customers as it improves the shopping experience by providing them with rewards and discounts. It also improves customer relationships as customer engagement increases. Retaining customers is highly profitable for an online store, as it ensures a probable income and enables you to grow your email list and create effective marketing campaigns. 

3. Creates Referral System

Do you know that a loyalty program helps you promote your business without wasting tons of money? Using a reward program, you can create a referral system, where your loyal customers can become referrals and promote your business through word-of-mouth marketing. The more customers they can get on your site, the more discounts and rewards they receive. 

A loyalty program is a win-win situation for both your customers and your business. Your customers are satisfied with your service and find the reward system beneficial. In turn, your business receives frequent customers and increased sales. 

Moreover, it is very easy to set up a loyalty program on your WooCommerce store. Let’s learn how.

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Complete Setup Process for Loyalty Program

complete loyalty program set up

In this guide, we are going to use the Advanced Coupons plugin to set up a loyalty program on your WooCommerce store. This is a freemium plugin and consists of many advanced features to easily set up this functionality. Moreover, you can also choose other plugins for this task, which we will discuss later. 

Create Account on Advanced Coupons

First, you need to create an account on Advanced Coupons. Simply go to their website and choose your preferred plan to get started. Once your account is created, install the plugin on your WooCommerce store.

For this, go to WooCommerce > Plugins > Add new. Search for the Advanced Coupons plugin and install and activate it with the license key provided.

Activate Loyalty Program Feature

Since Advanced Coupons is mainly a coupon plugin, you need to activate the loyalty program feature to use it. For this, go to WooCommerce > Settings > Advanced Coupons. Check the option for “loyalty program” and click on “save changes”.

Configure the Plugin  

Now it’s time to configure the plugin and set values for points earned and redeemed. For this, go to WooCommerce > Settings > Advanced Coupons, below this plugin, you will see a tab named “Loyalty Program”, click on it. On this page, multiple options are provided for customizing the reward program.

The first option is the “Price to points earned ratio”, this will determine the number of points your users will receive for spending $1. For example, you can set the value to 2, and thus your customers will receive 2 points for spending $1.

The second option is the “Points to price redeemed ratio”, this will determine the number of points your users will redeem if they want to get a discount on $1. You can change the default value according to your loyalty plan. 

There are other options available, such as setting the minimum and maximum order amount to redeem points, changing the points name, include/exclude tax, shipping, and discounts into the total when points are rewarded. 

Setting Rewardable Actions

As you move along the settings, you would find an option of “actions for earning points”. This will determine the specific actions on your website a user can take to earn points. These actions could be registering on-site, leaving a comment, purchasing products, first order, etc.

You can also customize the message that will be shown in the cart and checkout page announcing that a certain action/order will result in points. Don’t forget to save the changes once all settings are completed. 

Automatically Create Customer Accounts 

To earn and redeem points, your users need to have an account on-site. For this, you need to disable the option of guest checkout on your WooCommerce store. Simply, go to WooCommerce > Settings > Accounts & Privacy, here you will uncheck the option of “allow customers to place orders without an account”. Thus, customers that don’t have an account can also create their own on the checkout page. 

And voila! You are done. Now that wasn’t difficult at all. Moreover, you can easily change the settings and values whenever you want. 

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More Customer Loyalty Plugin Options

If you think the Advanced Coupons plugin is not the right choice for your business. Don’t worry, we have got multiple other options available. Below, we have reviewed the top 3 WooCommerce customer loyalty plugins. Let’s get started!

1. SUMO Reward Points

SUMO Reward Points - WooCommerce loyalty program

SUMO Rewards Points is a comprehensive loyalty plugin with multiple features. It enables you to offer customers points on multiple actions such as social shares, registration, referrals, writing reviews, and much more. Moreover, it supports all types of products and you can completely customize the values and points.

Key Features

  • Creates a powerful referral system with customizable pricing values.
  • You can offer points with an expiry date.
  • Customers can donate their reward points to charities.
  • Email notifications are sent for actions such as sign-up, expiry date reminder, etc.
  • Set maximum and minimum reward points for redeeming.
  • Enable/disable coupons with redeeming points.

To download, click here

2. YITH WooCommerce Points and Rewards

YITH WooCommerce Points and Rewards - WooCommerce loyalty program plugin

This plugin enables you to easily collect points on your site for multiple actions and manage them seamlessly. Admins can easily view the rewards and points of each customer on the dashboard. Whereas, users can view their earned points on the “My Account” page. You can reward points on actions such as customer review, minimum threshold limit, number of points, etc. 

Key Features

  • You can reward customers with points who have purchased from your site before.
  • You can set up an expiration date on points and send reminder emails to customers.
  • Admin can edit the message and emails sent to users.
  • The widget shows users their remaining points and credits.

To download, click here.

3. Gratisfaction

gratisfaction - loyalty program

Gratisfaction is a must-have plugin for your customer loyalty program, referrals, and giveaway needs. It is filled with amazing features which help you boost your sales and conversion rate. You can reward your customers for multiple actions such as site and Etsy purchases, newsletter subscriptions, referrals, etc.

Key Features

  • Customers can redeem their points for coupons or products.
  • Give rewards on sign-up, special occasions such as birthdays, social shares, filling a survey, etc.
  • Widgets are completely customizable. 
  • You can also display the number of points below each product that users will be rewarded if they buy it.

To download, click here.   

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Final Words

Setting up a customer loyalty program on your WooCommerce store can be highly beneficial for your business as it helps you increase sales and retain customers. And with WooCommerce, all you need to do is find the best plugin for this task. So what are you waiting for? 

Editorial Team
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