WooCommerce Dynamic Pricing [Plugins+Strategies] – Ultimate Guide

Dynamic Pricing for WooCommerce

Making a dominant presence in the online community is difficult, now add into it the pressure of standing out from other businesses that deal with the same products as you. Too much to handle? In the current marketing trends, to stand out, you need to be unique and offer your customers something that they can’t find anywhere else. In simpler words, you need to base your marketing strategy on customer satisfaction. And what’s the one thing customers are most satisfied with? Sales! Discounts! Deals!. You can achieve all this by using WooCommerce dynamic pricing plugins.  

Dynamic pricing refers to custom pricing of products based on its demand, customer type, order amount, category, etc. Let’s see why using WooCommerce dynamic pricing and discounts can be an advantage for our business. 

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Why Is Dynamic Pricing Important? 

Importance of dynamic pricing

Dynamic pricing is not anything new. In fact, it’s used by business owners from the beginning. Thus, its importance cannot be denied.  

Faster Growth

Dynamic pricing allows you to wisely strategize your prices regarding each product and see which pricing at what season or occasion can gain you the most benefit. Discounts are also great for attracting new customers and increasing sales. Thus, it’s a win-win situation for both the business owners and the customers and helps in achieving faster growth.  

Compete in a better way

What better way to compete than by offering the same products as your competitors on a discount? By using WooCommerce dynamic pricing plugins, sales have been boosted to around 20% as businesses optimize prices by keeping track of their competition.  

Easy to redesign for different products

Dynamic pricing does not only mean discounts. Businesses also use dynamic pricing to increase the prices of products that are in demand or seasonal. Whatever approach you choose, dynamic pricing is sure to increase sales and generate revenue. Now, if you are dealing with multiple products, manually assigning prices is not an option, thus by using WooCommerce dynamic pricing plugins, you can automate the whole process easier. 

An effective response to inventory changes

Dynamic pricing is also a great way to manage inventory. You can easily take care of old stock by putting it on sale and offering discounts or cross-sell with other products. Whereas, you can increase the price of the latest seasonal stock and generate a profit. 

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The Best Pricing Strategy for eCommerce

Pricing Strategy

To run a successful online store, you need to devise the perfect pricing strategy to win over new customers and retain loyal customers. 

Analyze your competitor’s pricing

The only way you will win customers from your competition is by analyzing and tracking their pricing strategy and making yours better. Customers will obviously prefer discounts and low pricing if the quality of the product is the same. It’s a smart move and is guaranteed to increase your sales.

Bulk pricing

You need to devise a pricing strategy that caters to all types of customers. Introducing bulk discounts or BOGO deals is a good way to increase sales and generate a profit. If a single product (shirt) costs $10, then you can introduce 4 shirts for just $30. The customer will be tempted and they just bought more than what they had in mind.  

Multiple factors for dynamic price

Dynamic pricing refers to setting custom prices for products based on different factors, these factors could include supply and demand, user role, bulk amount, seasonal products, outdated stock, and much more. Thus, you can come up with any variation and base your prices on it. This helps in providing multiple options for the customers, which are sure to avail of one that is perfect for their needs and budget. 

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Best WooCommerce Dynamic Price Plugins

Dynamic pricing for WooCommerce can be enabled by using the wide collections of plugins available. Let’s check out the best among them. 

  1. Yith WooCommerce Dynamic Pricing And Discounts
  2. WooCommerce Dynamic Pricing
  3. ELEX Dynamic Pricing And Discounts
  4. RightPress Dynamic Pricing
  5. WISDM Customer Specific Plugin
  6. Dynamic Pricing And Discounts by CodeCanyon
  7. WooCommerce Discount Rules
  8. Yith Role Based Prices for WooCommerce
  9. WooCommerce Points And Rewards
  10. WooCommerce Advanced Dynamic Pricing
  11. Easy WooCommerce Discounts
  12. Prices by User Role for WooCommerce
  13. Discount Suite
  14. WooCommerce Pricing Deals
  15. WooCommerce Fees And Discounts
  16. Payment Gateway Based Fees and Discounts for WooCommerce

1. Yith WooCommerce Dynamic Pricing And Discounts

dynamic pricing woocommerce

Yith WooCommerce Dynamic Pricing plugin allows you to offer discounts to customers based on their user roles, the number of products in the cart, etc. and increase the overall value of the order. This plugin is a great way to attract customers to your website and keep them coming back for more.  This plugin is jam-packed with features, such as applying a discount on the cart total, introducing bulk pricing, and offering free products as well. 

You can also list the products and categories you want to apply the discount on and notify customers. Thus, it is one of the best WooCommerce dynamic pricing plugins available.

Key Features

  • Apply discount on products based on user roles, product quantity, cart total, etc.
  • Choose which products and categories to apply a discount on.
  • Schedule the time limit for the discount.
  • Notify customers by adding a note on products that offer discounts.
  • 3 discount modes available: percentage, value, and fixed amount.
  • You can change the price format that customers see and also show them the lowest price of the product.
  • A Premium version is also available.

To download, click here.

2. WooCommerce Dynamic Pricing

woocommerce dynamic pricing

The WooCommerce Dynamic Pricing plugin enables you to add bulk discounts for a particular product item, a category, or based on user roles. You can also easily set the discount prices for each product by creating a table for quantities and their discounts. For example, you can offer a discount when a customer buys 2-5 items. With this plugin, you can also offer special discounts to loyal customers by tagging them. For instance, a loyal customer would receive a 10% discount if they buy 2-5 items whereas a guest customer would get a 5% discount. 

It also has rules for simple and advanced category pricing, where you can set discounts for all products in a category.

Key Features

  • Discounts can be set in a fixed value or percentage format.
  • Simple and Advanced category pricing.
  • Discounts can be set for certain user roles.
  • Discounts can be set for products in a category.
  • Bulk discounts are also applicable. 

To download, click here.

3. ELEX Dynamic Pricing And Discounts

ELEX dynamic pricing

The ELEX Dynamic pricing plugin for WooCommerce allows you to strategically set discounts on products and categories without compromising on the profit. Moreover, discounts can be set on fixed-rate, fixed price, or percentage. You can set discounts on products based on the weight, price, and quantity selected by the user. With ELEX Dynamic Pricing, you can also set the minimum and maximum limit on which discount will be applicable. You can set discounts on categories in the same way. You can also show customers the rules for each product by a pricing table. 

Key Features 

  • Rules for products and categories.
  • Set minimum and maximum limits for discounts.
  • Discount rules based on weight, price, quantity, and cart total.
  • You can also set the expiry date for a discount.  
  • 3 discount types available: Flat discount, a percentage discount, and fixed price.
  • Pricing table to show all rules associated with a product.

To download, click here

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4. RightPress Dynamic Pricing

RightPress

The RightPress Dynamic Pricing plugin for WooCommerce helps you create rules for a single product, grouped products, or categories. It enables you to add discounts, deals, tiered pricing, bulk pricing, and much more. You can also set discounts based on user roles and increase customer loyalty. 

You can also set cart discounts, this enables customers to see their savings immediately without applying any coupons. This plugin is compatible with conditional logic regarding cart properties, products, items in carts, customers’ shipping address, date, time, and much more. You can also combine all these categories and set discounts in any way possible. 

Key Features

  • Enable simple adjustments, bulk pricing, tiered pricing, BOGO deals, variable products, and much more.
  • Apply cart discounts that eradicate the hassle of adding a coupon code. 
  • Enables conditional logic on multiple categories such as products, items in cart, user roles, etc.
  • WooCommerce Checkout Fee features allow you to charge customers extra according to the details of the order, for e.g the shipping address.

To download, click here

5. WISDM Customer Specific Plugin

WISDM

This dynamic pricing plugin for WooCommerce helps you to use discounts as a way to increase customer loyalty. You can create personalized discounts for each customer or user role. You can also showcase customers discounts by a unique catalog page designed just for them. Entice customers to subscribe to your website to avail amazing discounts and offers. 

You can also offer bulk discounts and store-wide discounts. This plugin also enables you to auto-apply discounts based on the quantity purchased. The WISDM dynamic pricing plugin is very easy to manage and offers 3 different pricing plans, starting from $80 to $128

Key Features

  • Catalog page to showcase available discounts.
  • Discounts based on products, user roles, and memberships. 
  • Setting discounts for particular customer groups or segments.
  • Bulk pricing for wholesale buyers.
  • Set limit on cart total for applying a discount.
  • Compatible with multiple stores.
  • You can also add custom messages to the checkout page. 

To download, click here.

6. Dynamic Pricing And Discounts by CodeCanyon

dynamic pricing woocommerce

This is a professional dynamic pricing tool for WooCommerce. It allows you to set discounts by 3 types: percentage discount, fixed discount, and fixed price. With this plugin, you can offer custom product pricing, tiered pricing, and bulk pricing. You can also set BOGO deals and cart discounts easily. 

This plugin is compatible with a variety of WooCommerce plugins such as Availability Scheduler for WooCommerce, Sales Countdown for WooCommerce, and Recover Abandoned Cart for WooCommerce, and much more.

Key Features

  • Conditional logic applicable to cart content, customers, purchase history, and product filtering types. 
  • Can also set rules when conditions overlap.
  • 3 discount types: percentage discount, fixed discount, and fixed price. 
  • Set bulk pricing and tiered pricing.
  • Compatible with multiple WooCommerce add-ons and plugins. 

To download, click here.

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7. WooCommerce Discount Rules

discount rules

WooCommerce Discount Rules enable you to showcase the discount pricing table on the product page to increase sales and conversion rates. You can set discounts based on individual and variable products, product quantity, a specific category, and cart total. You can also enable store-wide discounts.  

The Pro version enables you to set discounts based on user roles, categories, and attributes. You can check out all the Pro version features here

Key Features

  • The discount pricing table will be displayed on the product page, checkout page, cart, and emails.
  • Set discounts based on cart total and product quantity.
  • Discounts are applied in a percentage or fixed amount format.
  • Tiered pricing, bulk pricing, BOGO deals, and much more.
  • You can also exclude products from discounts.
  • Store-wide global discount applicable.

To download, click here.

8. Yith Role Based Prices for WooCommerce

dynamic pricing woocommerce

With this plugin, you can offer your loyal customers special prices and discounts based on their user roles, such as a manager, vendor, partner, or a regular customer. You can also increase or decrease the price depending on the user roles and combine different price rules as well. You can also integrate a custom thank you a message, show real and discounted prices, add tax, and much more based on user roles. 

Moreover, You can also set price rules on specific products or categories. Thus, it is a convenient and helpful WooCommerce dynamic pricing tool if your business deals with many user roles.

Key Features 

  • Different pricing rules based on user role.
  • Increase or decrease prices based on a user role.
  • You can hide regular price, sale price, role-based pricing, and “add to cart” button for each user role.
  • Customize labels for regular and on-sale prices.
  • Option to include tax or not.
  • WPML compatible.
  • Compatible with Yith Multi-Vendor, Yith Addons, Yith Product Bundles, and much more.

To download, click here

9. WooCommerce Points And Rewards

points and rewards

WooCommerce Points and Rewards is a fun and interactive way to increase customer engagement and sales on your website. With the help of this plugin, you can assign points for a particular action, such as completing the checkout process, writing a review, etc, and then customers can redeem these points for a discount on their future purchases. You can also set the maximum limit of discount a customer can achieve from these points. 

All the points earned are shown on the product page and checkout page. You can also easily manage all customer points in the backend. 

Key Features

  • Reward points to customers based on particular actions on your site.
  • You can set the limit of points applicable for each action.
  • You can also set the maximum limit of discount rewarded for each point.
  • Customers can see their remaining points on the “My Account” page.
  • You can also customize a message for your customers.
  • Change Points into coins or tokens. 

To download, click here

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10. WooCommerce Advanced Dynamic Pricing

woocommerce dynamic pricing

The WooCommerce Advanced Dynamic Pricing plugin allows you to quickly set up discounts on your website. You can set discounts based on user roles, on a product, and even on categories. You can set up discounts in percentage or fixed-price format. This plugin also supports bulk pricing and enables you to easily design the bulk price table by Customizer and show it to your customers. 

Moreover, you can also easily activate or deactivate rules in the backend. This plugin also has a Pro version which consists of advanced pricing conditions and statistics that show you which pricing rule is profitable for your business. 

Key Features

  • You can modify the price for each product separately.
  • Set pricing rules based on products and categories.
  • Also supports user-based pricing rules and bulk pricing.
  • Easily create a bulk price table with Customizer.
  • Also, add cart discounts and fees.
  • You can show/hide regular price, on-sale price, and bulk price table. 

To download, click here

11. Easy WooCommerce Discounts

easy woocommerce discounts

Easy WooCommerce Discounts is an all-in-one solution for all your pricing rules. This plugin enables you to set discounts based on products, categories, user roles, cart total, and product quantity. With the help of this plugin, you can get simple pricing, bulk pricing, tiered pricing, and much more. You can also set the minimum and maximum limits for each type of pricing and create new pricing rules as well.

Easy WooCommerce Discounts also sets BOGO deals and adds free products automatically into the cart. You can also show customers the regular and sale prices side by side so they are enticed to complete the purchase. This plugin offers advanced shipping-based pricing rules such as cart total, product weight, etc.

Key Features

  • Allows date and time control.
  • Enable checkout discount based on weight, international shipping, etc.
  • Enable dynamic shipping rules.
  • Conditional logic applicable to customers, value, cart items, cart total, purchase history, checkout amount, etc.
  • Applies percentage-based discounts on products and categories.
  • You can also show the bulk pricing table on the product page.

To download, click here.

12. Prices by User Role for WooCommerce

dynamic pricing woocommerce

This dynamic pricing plugin is great for your wholesale business. It enables you to set different prices and discounts based on user roles and customer groups. You can also hide prices and the “Add to Cart” button from non-registered users. Therefore, the non-registered will just see the text instead of the price, like a catalog. You can also set different prices for each product, category, and variation easily.

Key Features

  • Set pricing rules based on user roles.
  • You can set prices for wholesale users, registered users, customer groups, and segments.
  • You can show/hide prices and the “Add to Cart” button from non-registered users.
  • Non-registered users will only see text.
  • Create custom user groups.
  • You can also display the regular and sale price and show the savings.
  • WPML translation ready.

To download, click here.

13. Discount Suite

discount suite

This is the ultimate WooCommerce dynamic pricing plugin you need for your online store. With this plugin, you can easily create bulk discounts, user role based discounts, BOGO deals, and much more. Bulk discounts can be set on specific categories, tags, or grouped products. You can also enable tiered pricing so anyone can afford your products and feel satisfied.

You can offer discounts on the percentage or fixed amount format. It also helps segment customers based on their shipping and billing addresses, newsletter subscriptions, and emails provided. This plugin also enables you to create more pricing rules incase the ones already available are not working out. Thus, it’s developer-friendly.

Key Features

  • Create pricing rules based on products, categories, quantity, user roles, etc.
  • You can set up bulk pricing, tiered pricing, BOGO deals, and much more.
  • Percentage or fixed amount discount.
  • You can also set periodic discounts that are automatically enabled.
  • Discounts are based on payment gateways, shipping methods, and store currency.

To download, click here.

14. WooCommerce Pricing Deals

woocommerce pricing deals

WooCommerce Pricing Deals helps you create dynamic pricing discounts and wholesale discounts easily. This plugin offers 4 discount types: Percent Discount, Fixed Amount Discounts, Package Pricing, and Discount Cheapest / Most Expensive / Equal or Lesser Value Item. It also offers bulk pricing, catalog pricing, and cart discounts.

You can set pricing rules on the whole store, groups, customers, members, and variations. You can also market your ongoing deals and discounts by using available shortcodes. It is very easy to use and streamlines the processing.

Key Features

  • Set dynamic pricing and wholesale discounts.
  • Advertise your deals with the help of shortcodes.
  • You can also schedule discounts.
  • Multilanguage support is available.
  • 4 discount types.
  • Show cart discounts directly in unit price.
  • You can also duplicate or clone existing rules.
  • 24/7 customer service available.
  • It also has a Pro version available.

To download, click here.

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15. WooCommerce Fees And Discounts

fees and discounts

The WooCommerce Fees and Discounts plugin encourages customers to spend more and thus helps in increasing sales. With this plugin, you can create dynamic pricing rules, bulk pricing, and user-based pricing. you can create different pricing rules for a specific product, a category, or products in a category. You can also enable tiered pricing in your bulk orders. You can also show this tiered pricing table on the product page.

This plugin can also set discounts as a percentage or fixed amount format. It also allows you to set discounts or premiums for each user role globally, per product, and per variation.

Key Features

  • Create bulk pricing discounts based on the product, category, and cart.
  • Helps create tiered pricing and show table on the product page.
  • Create BOGO deals and other dynamic pricing rules.
  • Pricing rules based on user roles.
  • Offer customers a discount after their first purchase or other actions.
  • Offer customers a discount by choosing a particular payment gateway or the payment method.

To download, click here.

16. Payment Gateway Based Fees and Discounts for WooCommerce

dynamic pricing woocommerce

With this plugin, you can set additional charges or discounts based on the payment gateway or method selected by the customer. You can set the discount on all the default WooCommerce payment options such as bank transfer, PayPal, cash on delivery, etc. along with other plugins added.

You need to set the minimum and maximum value for discounts and additional fees. This plugin can also set the options for tax, shipping, products, and customer countries.

Key Features

  • 2 discount types: Percentage or a fixed amount.
  • Set minimum and maximum cart discount values.
  • Set minimum and maximum fees.
  • Offer customers discounts based on their selected payment gateway and method.
  • You can also set rounding options, countries options, shipping, taxation, and much more.
  • It also has a Pro version available.

To download, click here.

What Else Should You Know?

Working with these plugins is very easy but how to know which pricing rule is optimum and most profitable for your business? Let’s find out.

-Focus Customers’ Interest

The key to attracting customers to your store is by offering them something unique and beneficial for them. Everyone loves a discount and thus by enabling dynamic pricing and bulk pricing on your website which helps you cater to a wide variety of customers is a smart move.

By providing personalized discounts based on user roles, you can easily entice your customers to make a purchase and make them special as well.

-Set Optimum Price

Setting optimum price means being affordable for your customers but not compromising on your profit as well. A wisely constructed pricing strategy can help your customers find their favorite products at the best price possible and also help you in generating increased revenue.

You have to make your move at the right time. If a recently hot product price is lowered on your website and results in increased sales, then it’s beneficial for your business.

Final Words

Setting up dynamic pricing on your store can be a profitable feature for your business. But it is important to carefully analyze and strategize the pricing rules to gain a profit. WooCommerce is equipped with many Dynamic pricing plugins that can easily enable this feature on your website and help you custom create new pricing rules as you see fit. This feature also helps you increase customer engagement and increase sales.