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Easy WooCommerce Featured Products Set Up – Best Plugins

Last updated on September 9, 2024

overview Overview

Adding new products in WooCommerce is a fairly simple process and WooCommerce provides multiple options for product management out-of-the-box. There are multiple ways you can display your products through WooCommerce and featured products are one of them. You can tag your best-selling or popular products as featured products and display them at key points of your online store to increase sales. This is an effective marketing technique to get popular or on-sale products in focus so customers are encouraged to make a purchase.

In this article, we are going to discuss what are WooCommerce featured products? How to set up featured products in WooCommerce? And we will also list some of the best WooCommerce plugins that help set up featured products and display them attractively.

lightbulb What are WooCommerce Featured Products

You can list any product as featured products on WooCommerce. Featured products can be your on-sale products, customers’ favorite, new products, etc. Featured products are a great way to promote different products on your site and grab customers’ attention.

They are different from best-selling products as they are not determined by the customer, but you! You can choose where to display them and enable the visibility on/off for all or certain products. 

If placed strategically, these products can boost your conversion rates and help in increasing sales. So without further ado, let’s see how to set up featured products in WooCommerce.

Related Article: A Complete WooCommerce Smart Coupons Guide – How to Use?

footprint 2 Step Process to Set Featured Products in WooCommerce

How to set up

Setting up featured products in WooCommerce is an extremely easy process and only requires 2 steps.

There are multiple ways you can set up WooCommerce featured products and all of them are quick and easy. The first option involves going to WooCommmerce > Products > All Products. You will be directed to a page where all the products are listed in a table, in the right-hand side, you will notice multiple columns, in which one is the “star column”. Click on the star beside the product that you want to mark as featured. 

Another method involves moving your cursor above the desired product, you will see certain options become visible beneath, click on “Quick Edit” and in the visibility section, tick on the featured option.

You can also bulk edit multiple products as WooComerce featured products by selecting the products and then in the “Bulk Options” dropdown above the products, choose “Edit”, and then click on “Apply”. You will be directed to an editorial page, in the options below, choose YES in the “featured” option. 

Once the featured products have been created, you can now display them by using shortcodes or widgets. 

WooCommerce has a shortcode for featured products, that is: [featured_product]

Now, you can adjust the number of products shown per column by adding them into the above shortcode. Such as [featured_products per_page=”4″ columns=”2″], this will show 4 products per page divided into 2 columns. 

You can also display WooCommerce featured products through an available widget. Just go to Appearance > Widgets. And drag the featured product widget into the sidebar column on the right, think of a title and add in the number of featured products to display. 

And that’s it! Now you know how to set up featured products in WooCommerce. It easy, quick, and flexible. But to take it to the next level, we have shortlisted some of the best plugins for WooCommerce featured products below. 

Increase your sales by letting your customers make an offer. Here are the best make an offer plugins for WooCommerce.

military_tech Best WooCommerce Featured Products Plugins

2 WooCommerce Blocks

WooCommerce Blocks is one of the best WooCommerce featured product plugins available. It provides you with multiple blocks that help you customize and style your online store according to your preference.

Among the many available blocks, it has a “Featured Product Block”. This enables you to select a product, control its descriptions, hide/show prices, fix text alignment, add a call to action button, and even add in a photo. Similarly, you can also create a grid of selected products by using the “Hand-Picked Products Block, Best Selling Products Block, Newest Products Block”, etc.

3 Posts Widget

Posts Widget is the ultimate WooCommerce featured products plugin available. It provides complete control to the user to create and display the featured products according to their preference. It has multiple options for displaying the featured products such as you can add/remove content like description, comments, reviews, author, date, etc. With this plugin, you can choose from available layouts or create your own design.

Are you interested in selling digital products using WooCommerce? Here is our complete guide to sell digital products.

Check out the Pricing Details of WooCommerce by reading this article: WooCommerce Pricing Details.


fact_check Wrap-Up

Featured products are a great way to highlight the profitable or newest products on your website and entice your customers to make a purchase. You can display on-sale, best selling, and seasonal products as featured to increase sales. It is also great for businesses that change their items seasonally and thus need to get rid of the older stock. Therefore, we prepared this complete guide where you can learn how to set up featured products in WooCommerce and also shortlisted some of the best plugins that enable you to display them uniquely.

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