Effective Tips to Sell Digital Products Using WooCommerce

Last updated on December 19, 2020

In today’s era, an online store is not limited to selling physical products only. With the help of WooCommerce, an eCommerce plugin for WordPress, you can easily sell downloadable digital products on your website. WooCommerce digital downloads are considered slightly easier to manage as they reduce the many steps and services that need to be provided with physical products. 

Digital products include ebooks, services, tutorials, music, software, etc. WooCommerce digital downloads remove a lot of hassle for business owners as they don’t have to worry about inventory, shipping and delivery services, and manufacturing costs

WooCommerce enables you to setup digital downloads out-of-the-box, but there are also many plugins available that can help you simplify the process and add new and exciting options. Although, that’s not what we are here to talk about. In this article, we are going to discuss some of the most effective tips that can help you sell WooCommerce digital downloads easily and effectively. 

Increase sales and recurring payments with the
Best WooCommerce Subscription Plugins

How Do I Use WooCommerce For Digital Products 

Adding digital products on WooCommerce is a fairly simple procedure. Follow this step-by-step guide to setup WooCommerce digital downloads on your website and start selling. 

  1. First go to WooCommerce > Products > Add new.
  2. You will be redirected to a new page where you can find sections for product title, short and long description, product category, featured image, and more settings in the Product Data field. 
  3. In the Product Data section, choose simple product and check both the Virtual and Downloadable option, as this will enable you to send the files immediately after the purchase. 
  4. Now fill in the fields for regular price, sale price, attach the files for download, and set a limit and expiry date if you want. Although it’s not necessary, as these are downloadable products. 
  5. Lastly, you can also link product for upselling or cross-selling and add variations, if there are any.

And there you have it! You are good to sell any digital downloads on your WooCommerce website. Now, let’s see how we can further improve our digital products and make this experience all the more satisfying for our customers.

Effective Tips to Sell Digital Downloadable Products Using WooCommerce

1. Choose Product Type Wisely

woocommerce custom digital downloads - choose product type

As stated above, when you add in a new product on WooCommerce, you will be asked to fill in a lot of information along with its product type. In the case of  WooCommerce digital downloads, you need to select the option of Virtual and Downloadable, both. This will convert your product type from physical to digital and also remove some of the unnecessary field options. 

When you click on the virtual and downloadable option, you will also get some new field options such as download limit, download files, and expiry date. You can fill these in accordingly. 

Provide your customers with the best shopping experience
by enabling the
Best WooCommerce Customer Service Plugins

2. Select Suitable Schema – Important

woocommerce custom digital downloads - select suitable schema

Schema Markups are another form of data snippet that can be used to improve your website SEO. Not only that, but Schema markups also help in providing informative knowledge regarding your website or product. When a customer searches for a product on Google, there is a schema makeup available below the link which provides relevant information regarding a website’s product or service. This is helpful as people can find vital information on the search engine without browsing the site.

When setting up WooCommerce custom digital downloads, you are provided with 3 different download type options, Standard, Application/Software, and Music. Selecting the right schema markup for your product is beneficial as it helps in notifying the customers about the type of product you are selling and also helps search engines to use this information in relevant searches.

3. Review Your Product in the Best Way – Quality Writing

woocommerce custom digital downloads- review your product

Since digital products do not have appealing visual content that you can capture in photographs, you have to convince your customers through product descriptions. One of the difficulties that are faced by virtual products is the lack of visual content, although this problem can be solved through screenshots. To assure your customers of their purchase, it’s time to highlight the description and reviews.  

Through proper description, you can provide details to your customer regarding the product or services, such as how it will be downloaded? How many files does it contain? Will it download immediately after purchase or will be sent through email? After the few basic properties of the product, you can also add the use and benefits of this digital download and how it can positively affect your life. Such details can help you easily reduce customer queries and increase sales.  

Entice customers to purchase in bulk by using the
Best WooCommerce Product Bundles Plugins

4. Make it More Compelling by Using Videos, Pictures, Graphics

woocommerce digital downloads - make it compelling

As stated above, WooCommere digital downloads do not have any photos to verify to your customers what they will be getting. But visual content is one of the most powerful content that can help you increase sales. So what to do? There are many ways you can entice your customers and show them what the product is for. For example, you can show your customers screenshots, short explanatory videos, and images. This can greatly improve your product page and also provide visual content for the audience.

5. Creating a Demo Product

woocommerce digital downloads - create demo product

Besides product descriptions and visual content, providing a sample or demo product to your customers for free can work wonders. Product samples are even a better option than the above two for WooCommerce digital downloads because it enables customers to try out your products before deciding on the purchase. 

This is also a great way to provide free versions of your software with limited features and entice customers to upgrade to the paid premium version with an abundance of features.

Reach your target audience and increase sales with the
Best WooCommerce Marketing Plugins

6. Adjust Your Download Setting

adjust download settings

The type of WooCommerce custom digital downloads you are selling on your website can determine the additional settings that will be set with each product. Additional settings include determining the download limit and expiry date for each product. This could be different for every product, such as an ebook can be downloaded multiple times, whereas a video game is restricted to a single download. You can also set an expiry date for every product where it is necessary.

7. Add Customer Support

 add customer support

If you are selling digital downloads like software and plugins, you probably need customer support to help your customers regarding their queries or a troubleshoot. Such products also require additional information from a professional and thus it’s beneficial to keep an expert on call.

Increase the security of your website with this complete WooCommerce Security Analysis Guide

Final Words   

Whether you are selling physical or digital products, WooCommerce has got your covered. WooCommerce consists of many out-of-the-box features for product management, including inventory, shipping, coupons, etc. But with WooCommerce custom digital downloads, the work comes down to half. All you have to do is add the downloadable files and follow our tips to create a successful digital product store.  

Editorial Team
Have Feedback?

Please click here to contact us and let us know if you see any errors or issues on this page. We welcome any general feedback as well.

This page may contain affiliate links. Learn more.