Yith Role Based Prices for WooCommerce

Overview

Re-verified August 2026: Actively maintained by YITH, one of the largest WooCommerce extension vendors — see yithemes.com for current pricing.

With this plugin, you can offer your loyal customers special prices and discounts based on their user roles, such as a manager, vendor, partner, or a regular customer. You can also increase or decrease the price depending on the user roles and combine different price rules as well. You can also integrate a custom thank you a message, show real and discounted prices, add tax, and much more based on user roles. Moreover, You can also set price rules on specific products or categories. Thus, it is a convenient and helpful WooCommerce dynamic pricing tool if your business deals with many user roles.

Key features

• Different pricing rules based on user role.
• Increase or decrease prices based on a user role.
• You can hide regular price, sale price, role-based pricing, and “add to cart” button for each user role.
• Customize labels for regular and on-sale prices.
• Option to include tax or not.
• WPML compatible.
• Compatible with Yith Multi-Vendor, Yith Addons, Yith Product Bundles, and much more.