If you want to make your business successful, you need to be where your customers are. According to Oberlo, 3 out of 4 dollars spent on online shopping are done through a mobile device. Thus, that’s where your customers are! Look around you, and you would see everyone buried in their phones, and if you are not taking advantage of that or keeping up with the times, you will be left behind. That is why mobile optimization and responsiveness of your WooCommerce store is crucial in today’s era.
Did you know that if your site takes longer than 3 seconds to load, it will affect your Google ranking? Moreover, customers will leave, never to return, thus increasing your site’s bounce rate. And this is just one of the problems. So if you want to increase your site’s traffic and conversions, you need to work on WooCommerce mobile responsiveness.
In this article, we will provide you with some helpful tips and tricks to optimize your WooCommere store for mobile devices and also mention plugins that can help in this regard.
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Steps to Optimize Your WooCommerce Store for Mobile
Use Responsive Theme
We all know that choosing a good theme is one of the few initial steps involved in creating an online store. But, along with choosing a theme that looks attractive, it is also important to see if it is optimized for mobile devices. More than half of your consumers are visiting your site from their mobile phones, and if the site takes time to load, or the pictures don’t show, or the text is too large, they would have a problem.
Choose a theme that makes navigation easier for customers, despite the device they are using. A theme that is adaptable to any screen size and supports images, plugins, and much more.
Use Optimized Product Images
An eCommerce store has multiple images for just a single product and even those are of high quality to appeal to the audience and increase sales. But large images can also affect your site speed and result in lesser conversions, something which we cannot afford. Thus, it is very important to optimize product images and compress them before uploading them. This will help optimize site speed and create a better user experience for your customers.
You can optimize product images by cropping, resizing, and compressing them. Moreover, there are many free and paid tools available that can do this for you and help you improve mobile responsiveness on your WooCommerce store.
Don’t Use Pop-Ups
Even though mobiles are getting bigger every day, but the layout and shopping experience are different from desktops. Many website owners use pop-ups as a way to promote or market their products. These pop-ups include coupons, discounts, newsletter subscriptions, exit-intent popups, and much more. Beneficial however they may be, they are not designed for mobile devices. They can take up the whole screen, hide the main content, and overall diminish the navigation and user experience. Thus, for WooCommerce mobile optimization, reduce the use of pop-ups or optimize them for mobile devices.
Optimize Site Speed
Although all of the above-mentioned tips are sure to increase the site speed, there are other ways you can also optimize mobile responsiveness. These ways include removing unused CSS, leveraging browser caching, increasing site security, removing unnecessary graphics, and reducing the number of plugins used. Moreover, good hosting service is also necessary for optimizing WooCommerce site speed and mobile responsiveness.
Create Mobile App
The final step would be to create your mobile app to provide your customers with the best user experience. This way, every element of your app would be mobile-optimized and you won’t have to worry about pop-ups, site speed, plugins, etc. You can also send customers notifications about deals and offers and increase sales.
Best WooCommerce Plugins to Optimize Your Site for Mobile
Once all the strategies have been covered, we will look at some plugins that can help in WooCommerce mobile optimization. Let’s get started!
1. WPtouch Mobile Plugin
This plugin adds a mobile theme to your WooCommerce website for mobile visitors. This plugin is recommended by Google and also passes its Mobile test and doesn’t compromise on SEO rankings. It is very easy to set up and manage. It is also completely customizable and you can change the appearance of the site according to your business style. WPtouch also has a PRO version with enhanced features and more customization.
- Fast and user-friendly plugin.
- Provides a mobile-friendly theme for mobile visitors.
- You can customize the appearance, fonts, and much more.
- Recommended by Google and secures SEO.
To download, click here.
2. WP Smush
This is one of the best WooCommerce mobile optimization plugins as it helps in compressing, resizing, and optimizing images without affecting the quality. It helps in improving your Google page load speed and has been tested number 1 in this regard. It is also free to use and enables you to bulk compress images, that are not even in the media library.
- It defers offscreen images to optimize loading speed.
- You can compress up to 50 images in a click.
- It is compatible with multiple sites.
- Integrated with Glutenberg block editor and you can see all stats in it.
- Detects images that are causing problems and resizes them.
- Process PNG, JPEG, and GIF files.
To download, click here.
This WooCommerce plugin helps in optimizing site speed and mobile responsiveness by file compression, caching, deferring CSS, and much more. Hummingbird scans your site, detects areas of concern, and enables you to fix them in one-clicks. You will also get performance reports to see how your website is performing, its speed, etc.
- One-click scan and fix tools.
- Lazy load offscreen images.
- Has a cache suite with full-page, Gravatar, and browser caching tools.
- Improves ranking on Google PageSpeed Insights, Pingdom, and GTmetrix.
- Compatible with Smush Image Optimization.
To download, click here.
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4. Responsive Menu
If you want to simplify navigation on your site, especially for eCommerce stores that have multiple products or menus, you can use the Responsive menu plugin for mobile optimization. It has 150 customizable options to choose from. Responsive Menu is easy to use and provides a user-friendly interface for your users. It is one of the best WooCommerce mobile optimization plugins.
- You can change the text, font, and color.
- You can also change the background image for the menu.
- Select animations for buttons and define their speed.
- Select custom menu triggers.
- Upload logo and other images.
- It enables you to preview your changes before finalizing them.
To download, click here.
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If you are not optimizing your WooCommerce site for mobile devices, you are losing out on a large number of sales. By following these 5 strategies or using plugins, you can get the job done. It is also important to keep optimizing your site, for both mobile devices and desktop, despite any concerns, to further improve the shopping experience.