Managing and successfully running an online store requires more than just time and effort. It requires a strategic marketing plan to promote products and boost your business in such tough competition. One such old and effective marketing technique is WooCommerce buy one get one free (BOGO) deal. This offer has been used since the beginning in retail stores and has been effective in attracting customers and increasing sales.
What if you can enable BOGO deals on your WooCommerce store? Although WooCommerce does not provide this functionality out-of-the-box, it can easily be done with the help of plugins.
In this article, we will discuss when and how to enable WooCommerce buy one get one free deal. So without further ado, let’s get started!
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The Best Time to Offer Buy One Get One Free Deals
Timing is crucial when it comes to BOGO deals. Why? Because it could directly impact the outcome of your marketing efforts, such as sales, conversion rates, etc. The best time to implement BOGO offers in your store is if you sell perishable products or you want to move stock.
Almost every business has an end of the season or year sale where they want to clear out stock for current items. In such cases, BOGO deals work amazingly. Not only do they handle the stock, but they also help in increasing sales and conversion rates.
Similarly, products with an expiry date need to be cleared out faster. So an occasional sale could be a great sales booster for your business and help you gain more recognition and loyalty.
Timing alone does not make a good WooCommerce BOGO deal. A strategy should be devised to smoothly integrate and run it, such as choosing the product, target audience, etc.
All of which we will discuss later on, but first let’s see how to enable buy one get one free offer on your WooCommerce store.
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How to Create a BOGO Deal in WooCommerce
We are going to be using the Advanced Coupons plugin for creating a buy one get one free offer on your WooCommerce store. First, go to WooCommerce > Plugins > Add new to download, install and activate the plugin. After activation, go to the admin sidebar > Advanced Coupons tab to add the license key provided.
To create a BOGO offer, go to WooCommerce > Coupons, and then click on the “add coupon” button. Here you will add the reference title and description of the coupon. You also need to set the coupon code which will be used by customers.
Next, go to the Coupon Data section and select the type of coupon you want to create. As we are discussing BOGO offers here so we will choose that. The Advanced Coupons plugin provides multiple trigger options for WooCommerce buy one get one offers, such as on specific products, variations, or categories.
After the trigger, you need to add the products that will trigger the BOGO deal. You can add multiple products here as well.
Types of BOGO Deals
There are two types of BOGO deals you can create using the Advanced Coupons plugin. For example, for the “Buy X Get X”, where the customer buys a single product and gets another product for free, you only need to add the single product, which will be automatically added to the cart. And for variations and categories, customers can choose their free products.
For the “Buy X Get X 50% off” deal, where the other product will be discounted instead of available for free. All you have to do is select the percentage or fixed discount option in the dropdown menu below the “Price/Discount” tab.
And that’s it! It is very easy to create Buy One Get One free deals on your WooCommerce store. But they won’t work if you don’t promote them properly. Let’s learn a few tips on how to properly implement them in your store.
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How to Promote BOGO Deals on your WooCommerce Store
1. Find Target Audience
For any marketing technique to work, you need to find a target audience. Promoting your deals to the general audience is a slow and tedious process and it’s not as effective as targeted marketing. Finding your niche, setting an age group, targeting people based on similar interests would result in effective and faster results.
2. Utilize Social Media
Social media is a powerful marketing tool and you would be stupid not to utilize it. More than 70% of businesses are outselling their competitors by using social media to promote their products and services. Similarly, promoting your BOGO deals on social media platforms could result in better reach and conversion rates. It is also important to determine where your customers are most active and place all your efforts in a single place instead of tackling all platforms together.
3. Create Urgency
If you want your customers to click on that buy now button, you need to create urgency in them. Creating a time-limited BOGO deal and displaying that on your site entices your customer to purchase before they miss out on such an amazing deal.
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The WooCommerce Buy One Get One free deal is a great customer-pleaser. Because it offers your customers products at discounted prices, even though if it’s just for clearing out stock, it’s too good an opportunity to miss out on. And thus BOGO deals are great for increasing sales and improving customer satisfaction. And now with the help of plugins, you can easily add them to your WooCommerce store.