How to Customize WooCommerce Email Templates – Complete Guide

customize woocommerce email template

It comes as no surprise that email marketing gives the highest ROI and is one of the most major and effective marketing tools utilized by businesses, online or retail. WooCommerce provides multiple email templates out-of-the-box. These transactional emails have a higher click-through rate than any other type of email and even then most businesses don’t customize them. If you are thinking about why you need to customize your WooCommerce email templates, keep on reading.

Through emails, you can not only notify your customers about every step in their order but you can also use them for promotional purposes. Emails are also a great way to stay connected with your customers and increase conversion rate by notifying them about new products, ongoing sales, offering coupons, and much more. 

This guide will teach you multiple ways to customize WooCommerce email templates in a beginner-friendly manner. 

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An Overview of WooCommerce Email Templates

As stated above, by default WooCommerce consists of multiple email templates that can be customized and managed on your store easily. These templates are:

  • New order
  • Canceled order
  • Failed order
  • Order on-hold
  • Processing order
  • Completed order
  • Refunded order
  • Customer invoice / Order details
  • Customer note
  • Reset password
  • New account

The names are self-explanatory as to what content they contain. You can access them through WooCommerce > Settings > Emails

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How to Customize WooCommerce Email Templates? 

WooCommerce provides you the ability to customize the available email templates from its dashboard. For this go to WooCommerce > Settings > Emails, choose the email template you want to customize, and click on the manage button at the far-right end. 

You will be provided multiple options to customize the email template, such as enable/disable the email template, edit the subject of the email by adding site title, address, URL, order date, and number. Next, edit the email heading, specify the email type, and add additional content to personalize the email and increase engagement. Click on “save changes” once all settings are completed. 

How to Customize the Design?

customize the design of emails

Once you have individually managed all email templates, you can further customize the design of the email templates. To do this, go to WooCommerce > Settings > Emails, from there go to the email template section. Remember, any changes made here will apply to all email templates

Here you can set the header image, this image will be displayed on the top of the email, and adding your logo here or a thank you message will be a great idea. Next, you need to add footer text, this text can include business information, website URL, etc.

You can also customize the color of 4 different fields, such as base color, background color, body background color, and body text color. 

Once all changes are made, click on the link, “click here to preview your email template”. You can see all the changes you made above. 

Customizing the design of your email template to match your business would look appealing to the customers and bring a sense of harmony among your viewers and business. It will also optimize the shopping process and would try to convey the same feel of your website through emails. This is a must for branding your business. 

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How to Customize WooCommerce Email Templates With a Plugin?

customize woocommerce email template with MailChimp

If you want to further customize your WooCommerce transactional email templates, then using a plugin is the way to go. And what better tool than MailChimp for WooCommerce. With this plugin, you can make extensive changes without any coding and also create multiple email campaigns and keep track of all stats and analytics. 

Install and Connect MailChimp  

First, download the MailChimp plugin from its website. Then go to WooCommerce > Plugin > Add New. Upload the ZIP file and activate the plugin.

After activation, go to WooCommece > MailChimp and click on “Connect account”. Here you will add your MailChimp credentials and fill in basic information regarding your store, such as type, locale, etc. You also need to provide information about your audience and who are you targeting. Click on “Sync Now” to safely integrate your WooCommerce store with MailChimp for creating amazing email campaigns.

Create an Email Template

MailChimp consists of 2 email builders: Classic and New. We will be teaching you how to customize email templates using the new email builder for this guide. Go to MailChimp > Content section and click on “Design Email” and then choose the new builder in the pop-up modal. 

Go to New Email Builder > Template and choose from the multiple options available. You can also preview the templates before working with them. Once selected, click on “apply” to start customizing it.

Customize the Email Template

Background Color

The new builder provides multiple options to customize the template, such as you can change the background color by choosing a canvas or backdrop color. 

Content

Next, you need to add content by clicking on the available blocks, such as logo, header, paragraph, social, layout, and much more. For example, by choosing the header block, you can add the tile, choose the font, edit the font size, color, and apply the changes on all headings. The same goes for paragraphs.

You can also add an image or logo, and add an alt image, resize, and align them. You can also link your logo to your website by adding the URL.

Similarly, it provides extensive customization options for adding socials, buttons, dividers, products, and much more. Moreover, you can also move, delete or duplicate blocks easily. Once all customizations are complete, preview and save your email design.

And that’s it! MailChimp for WooCommerce is one of the best plugins for creating and customizing email campaigns and making sure your emails match your business feel and style.

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Best Plugins to Customize WooCommerce Email Templates

If MailChimp doesn’t work out for you, many other WooCommerce email customizer plugins can handle the job. Check out our top 5 picks and choose the best fit for your business. 

  1. YITH WooCommerce Email Templates
  2. WP HTML Mail
  3. Kadence WooCommerce Email Designer
  4. Jilt
  5. WooCommerce Email Customizer

1. YITH WooCommerce Email Templates

YITH WooCommerce Email Templates

This plugin will help you customize WooCommerce email templates by providing pre-made layouts, editing typography, the ability to add images, logos, and much more. It is very easy to use and customize. It has 4 pre-made layouts, namely: Default, Informal, Elegant, and Casual to choose from and you can assign a template to each email type. 

Key Features  

  • You can preview the email templates before publishing them.
  • Options to change the colors and fonts of the email templates.
  • You can also add social network buttons.
  • It enables you to add a menu and link to pages on your website.
  • Add/remove product images from emails.

To download, click here.  

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2. WP HTML Mail

WP HTML Mail

This WooCommerce email customizer plugin helps you create transactional and contact form emails within minutes without any coding. It has pre-made templates available which can be further customized. Moreover, the emails are responsive on all devices and can be previewed and tested.

Key Features

  • You can add an image, logo, or design your header with text. 
  • See all changes in the live preview.
  • You can globally edit fonts and colors for all types of emails.
  • You can link to your website or other legal pages in the footer section.

To download, click here.

3. Kadence WooCommerce Email Designer

Kadence WooCommerce Email Designer

You can customize the WooCommerce default transactional emails using its native email customizer and preview the changes before finalizing. You can edit the font, color, background color, and much more to customize it according to your business style. With this plugin, you can also set up your email as a test email to get an idea of how your emails look in real inboxes. 

Key Features   

  • Prebuilt designs available that can be customized.
  • You can edit the text in the title, header, content body, and footer of the email.
  • Live preview and test email option available.
  • Easily import and export customization settings.
  • No coding experience is required.

To download, click here

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4. Jilt

Jilt

Jilt is a complete and powerful email marketing tool that enables you to segment your audience, automate the process, and review results with analysis reports. On top of that, it provides an easy-to-use email editor with a drag and drop interface to make editing easier. You can also add dynamic content using liquid templates.

Key Features

  • Prebuilt templates can be further edited and customized by changing the text, background color, font color, alignment, etc.
  • Drag and drop interface easily adds elements to customize them.
  • Add a product recommendation box and choose to display the title, image, price, and button.
  • You can generate a unique coupon code for each email. 

To download, click here

5. WooCommerce Email Customizer

WooCommerce Email Customizer

This WooCommerce email customizer enables you to visually edit the default transactional email templates without any coding knowledge. It is easy to set up and helps in modifying the style of your emails.

Key Features

  • You can add an image to the header.
  • You can also edit the email body and footer.
  • It enables you to send test emails to yourself.

To download, click here

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Wrap-Up

You can choose any of the above-mentioned 3 ways to customize your WooCommerce email template depending on your skill or expertise with the eCommerce platform. Plugins help in advanced customization and also help you create campaigns and analytical reports to better understand your audience, thus they might be a better choice for your business.