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Best WooCommerce Loyalty Program Plugins + How-to’s & Tips

Increase customer retention rate by setting up a WooCommerce loyalty program plugin on your store and benefit from increased sales and conversions.
Last updated on April 16, 2023

overview Overview

Retain loyal customers and improve their shopping experience is by providing them with an incentive to keep them coming back for more. Setting up a customer loyalty program on your WooCommerce store not only attracts customers but also increases sales. It is the perfect solution to your problem and also helps you stand out from your competitors.

A loyalty program refers to a reward program where you offer your loyal customers gifts, discounts, exclusive coupons, and much more. You can set up rewards for certain actions like a purchase, spend limit, registration, etc. This is an effective method to increase customer loyalty rate and sales.   

In this article, we will help you set up a loyalty program on your WooCommerce store with a few simple steps but first, let’s discuss some of its benefits. 

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military_tech Our List of Best WooCommerce Loyalty Program Plugins

Below, we have reviewed the best WooCommerce customer loyalty plugins. Let’s get started!

1 YITH WooCommerce Points and Rewards

If you want to increase customer loyalty, then enabling a WooCommerce points and rewards system is the way to go. It is easy to set up and use. You can set points for each action and choose how customers can redeem them. You can assign points globally based on the product value or choose different points for each product or category.

With this plugin, you can assign points to specific user roles or make them viable for all users. You can also customize the messages shown on product and cart pages.

2 Gratisfaction

If you are looking for an all-in-one marketing solution, then this is the plugin for you. With Gratisfaction, you can enable a WooCommerce referral system, loyalty program, giveaways, rewards, and much more. You can increase engagement on your site by increasing social media interaction, surveys, feedbacks, and building multiple email lists.

You can use multiple events to reward points to your customers and retain them. For example, ETSY sellers can use Gratisfaction to give rewards to their customers on their purchases. Moreover, customers can also pay using their collected points.

3 SUMO Reward Points

With this plugin, you can set up points for multiple actions such as writing reviews, sign-ups, social shares, product purchases, referrals, etc. It supports both simple and variable products and subscriptions. Moreover, you can assign points and rewards at the product, category, and global level.

Admins also have the option of enabling/disabling coupons and setting the maximum number of points that can be redeemed on the cart page.

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loyalty Reason to Create a Loyalty Program in WooCommerce

I. Increases Sales

WooCommerce loyalty programs are a great way to increase sales and revenue. It’s because the reward and points option entices customers to frequently purchase from your site. Moreover, customers also spend more on a single order to satisfy the requirement for a discount or coupon.  

II. Retains Customers

A loyalty program helps you retain loyal customers as it improves the shopping experience by providing them with rewards and discounts. It also improves customer relationships as customer engagement increases. Retaining customers is highly profitable for an online store, as it ensures a probable income and enables you to grow your email list and create effective marketing campaigns. 

III. Creates Referral System

Do you know that a loyalty program helps you promote your business without wasting tons of money? Using a reward program, you can create a referral system, where your loyal customers can become referrals and promote your business through word-of-mouth marketing. The more customers they can get on your site, the more discounts and rewards they receive. 

A loyalty program is a win-win situation for both your customers and your business. Your customers are satisfied with your service and find the reward system beneficial. In turn, your business receives frequent customers and increased sales. 

Moreover, it is very easy to set up a loyalty program on your WooCommerce store. Let’s learn how.

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tips_and_updates Steps to Create Loyalty Program on Your WooCommerce Store

complete loyalty program set up

In this guide, we are going to use the Advanced Coupons plugin to set up a loyalty program on your WooCommerce store. This is a freemium plugin and consists of many advanced features to easily set up this functionality. Moreover, you can also choose other plugins for this task, which we will discuss later. 

I. Create Account on Advanced Coupons

First, you need to create an account on Advanced Coupons. Simply go to their website and choose your preferred plan to get started. Once your account is created, install the plugin on your WooCommerce store.

For this, go to WooCommerce > Plugins > Add new. Search for the Advanced Coupons plugin and install and activate it with the license key provided.

II. Activate Loyalty Program Feature

Since Advanced Coupons is mainly a coupon plugin, you need to activate the loyalty program feature to use it. For this, go to WooCommerce > Settings > Advanced Coupons. Check the option for “loyalty program” and click on “save changes”.

III. Configure the Plugin  

Now it’s time to configure the plugin and set values for points earned and redeemed. For this, go to WooCommerce > Settings > Advanced Coupons, below this plugin, you will see a tab named “Loyalty Program”, click on it. On this page, multiple options are provided for customizing the reward program.

The first option is the “Price to points earned ratio”, this will determine the number of points your users will receive for spending $1. For example, you can set the value to 2, and thus your customers will receive 2 points for spending $1.

The second option is the “Points to price redeemed ratio”, this will determine the number of points your users will redeem if they want to get a discount on $1. You can change the default value according to your loyalty plan. 

There are other options available, such as setting the minimum and maximum order amount to redeem points, changing the points name, include/exclude tax, shipping, and discounts into the total when points are rewarded. 

IV. Setting Rewardable Actions

As you move along the settings, you would find an option of “actions for earning points”. This will determine the specific actions on your website a user can take to earn points. These actions could be registering on-site, leaving a comment, purchasing products, first order, etc.

You can also customize the message that will be shown in the cart and checkout page announcing that a certain action/order will result in points. Don’t forget to save the changes once all settings are completed. 

V. Automatically Create Customer Accounts 

To earn and redeem points, your users need to have an account on-site. For this, you need to disable the option of guest checkout on your WooCommerce store. Simply, go to WooCommerce > Settings > Accounts & Privacy, here you will uncheck the option of “allow customers to place orders without an account”. Thus, customers that don’t have an account can also create their own on the checkout page. 

And voila! You are done. Now that wasn’t difficult at all. Moreover, you can easily change the settings and values whenever you want. 

With WooCommerce Product Add-on plugins, customers can customize their products easily on-site.

fact_check Wrap-Up

Setting up a customer loyalty program on your WooCommerce store can be highly beneficial for your business as it helps you increase sales and retain customers. And with WooCommerce, all you need to do is find the best plugin for this task. So what are you waiting for? 

Editorial Team
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