One of the best platforms to market your products is Google Shopping ads. They offer a larger built-in audience and higher conversion rate due to their extended reach. With Google shopping ads, you can display your products with high-quality images and extra product details to entice customers. But it isn’t easy to run your ads on Google, you would need to create and upload a WooCommerce product feed on Google Merchant Center.
Generating a Google product feed requires you to match the criteria required by Google and even then it needs to be approved by Google first according to the search query. This seems like a tedious process, but it’s too good of an opportunity to give up. Thus, we have listed some of the best WooCommerce Google Shopping feed plugins that will automatically generate product feeds for you along with many other features. Let’s check them out.
Best WooCommerce Google Shopping Plugins
1. Product Feed Pro for WooCommerce
This plugin generates WooCommerce product feed for Google Merchant Center, Bing, Facebook, Pricerunner, etc. It has more than 100 pre-designed templates for all platforms and you can also customize high-quality product feeds.
This plugin is packed with features such as you can add unlimited products to your feeds, filter products based on rules, select which attributes to include, and much more.
Key Features
- Supports XML, TXT, CSV, and TSV format.
- Compatible with simple and variable products.
- Enables you to map your categories according to Google shopping.
- Supports Google Analytics, WooCommerce Product Bundles, WooCommerce Subscription, etc.
- Interactive user interface and can easily custom-create WooCommerce Google product feed.
- You can set up shipping zones so the correct shipping price is estimated.
To download, click here.
2. ELEX WooCommerce Google Product Feed
By using this WooCommerce Google Shopping ad plugin, you can generate authentic leads to your WooCommerce store and increase sales and brand awareness. This plugin is also extremely easy to use and produces an XML/CSV/TSV format file that can be uploaded to the Google Merchant Center.
Moreover, it has an interactive dashboard where you can manage all operations in a single place. You also can make rules and conditions when mapping your products according to Google categories and attributes.
Key Features
- You can unlimited Google product feeds and schedule them.
- You can filter products whose feed you want to create.
- It can display all variations of your products on Google product feeds.
- Supports multiple languages.
- Powerful attribute and category-based mapping.
- WPML compatibility.
To download, click here.
3. YITH WooCommerce Google Product Feed
This plugin enables you to become an active member of Google Shopping by automatically generating WooCommerce Google product feeds and getting consumers to your site. You can also select the products you want to display on Google Shopping through their categories or tags.
Moreover, you can customize the templates and choose which information should be displayed with each product.
Key Features
- Remove existing fields or add new fields in Google product feeds.
- You can set the same value for all products in Google feeds.
- You can also override feed general values in both simple and variable products.
- An unlimited number of WooCommerce Google product feeds can be created.
- Supports .xml and/or .txt files for generating product feeds.
To download, click here.
4. WooCommerce Google Feed Manager
This is the ultimate WooCommerce Google Shopping feed plugin that consists of multiple features to optimize your product feed and display your products on worldwide selling channels. It enables advanced category mapping to map your store product categories with the channel categories.
You can also include/exclude products from Google product feeds and only select best-selling or profitable products. Moreover, the channel templates are kept up-to-date regarding any changes made in the feeds.
Key Features
- You can create product feeds with just a few clicks.
- The innovative category manager helps you in assigning the appropriate specific sub-category.
- Recommend fields for each selling channel you are using.
- You can also override and customize all existing fields for optimization.
- Select the products you want to include and exclude non-profitable products.
- A free version is also available.
To download, click here.
Offer sales and discounts to increase sales! Check out our complete guide on WooCommerce Dynamic Pricing.
5. WooCommerce Google Product Feed
The WooCommerce Google Product Feed enables you to create a real-time feed where you can enter information for Google Merchant Center and display your products to a high conversion rate audience.
The real-time feature shows the latest information for your products. It also has an extensive list of feed fields to choose from and maps products according to the categories, tags, and attributes defined by the Google product feed.
Key Features
- It supports all mandatory fields along with 50+ extensions.
- It also has a Google Product Review Feed where you can showcase customer reviews in the form of star ratings.
- Other feeds are Google Local Inventory Feed and Bing product feed.
- Integrated with WooCommerce Product Bundles, WooCommerce Multi-currency, etc.
To download, click here.
6. ExportFeed
This WooCommerce Google Shopping plugin enables you to create product feeds for many popular marketplaces including Google, such as Facebook, Amazon, etc. It has an interactive user interface that makes it easy to customize the product feeds.
Moreover, it supports product categories with a variation for import files and simplifies optimization by reducing the technical parts of creating a product feed.
Key Features
- You can create product feeds for individual WooCommerce categories.
- You can also schedule a time to upload the product feeds and automatically sync listings.
- It enables you to exactly match the marketplace product feed requirements.
- Supports over 40+ merchants.
To download, click here.
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7. WooCommerce Product Feed by RexTheme
This plugin is extremely easy to use and set up. All you have to do is choose your desired marketplace from the 100+ options available, generate an accurate product feed, and enjoy increased conversion rate and ROI. It also eliminates the need to upload product feed manually and automatically syncs with your WooCommerce store.
Moreover, it has features like advanced category mapping and supports 12 mandatory custom fields to let you customize.
Key Features
- Supports XML, CSV, or Txt format.
- You can customize the product feed with an advanced custom category and tag filter.
- You can add variable products without variations.
- It enables you to include or exclude certain products.
- A schedule can be set for auto-updating the product feeds.
- Supports WooCommerce Bundle Product and WooCommerce Composite Product.
To download, click here.
Benefits of Google Shopping Ads
1. Increased Conversion Rates
Google Shopping Ads provides a streamlined shopping experience that is hardly found in other marketplaces. You will be directly taken to the product page of the product feed you click on, thus reducing the hassle of searching for the product on-site. Moreover, the Google product feeds can display your products enticingly thus resulting in more confirmed sales.
2. Built-In Traffic
Google Shopping is one of the largest marketplaces in the world. Any search for a product is done through Google and thus having your ads there means increased sales and revenue. Google product feeds are attractive because they contain high-quality content and images, which educates the consumer regarding the details of the product, thus if they click on your ad, chances are, they will buy the product.
3. Easy to Manage
Google Shopping ads are not only easier to manage, but they are easy to create as well. With the help of a plugin, you can automatically generate unlimited product feeds by syncing your WooCommerce store. Moreover, the text-based keyword hassle is also removed with Google Shopping ads.
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Final Words
If you want to enjoy increased conversion rate, sales, and revenue, then it’s beneficial to consider Google Shopping Ads as a promotional strategy. Although, it’s not easier to create Google Shopping ads, but with the help of the above-mentioned plugins, the task is managed automatically.
