Best WooCommerce Email Follow-Up Plugins to Boost Conversions

Last updated on June 8, 2021

If you want to increase conversion and customer loyalty, then enabling follow-ups emails on your WooCommerce store is the best way to do so. Since the beginning of marketing, emails have held an unquestionable top position, because they work and are effective in increasing customer engagement. No matter the occasion, a follow-up email is sure to grab your customer’s attention. For example, welcome email, cart recovery, tracking, and much more. 

WooCommerce provides multiple follow-up email plugins to add this feature to your site and never miss out on an opportunity to convert a customer or increase sales.

Best WooCommerce Email Follow Up Plugins

  1. Follow-Ups
  2. ShopMagic
  3. WooCommerce Custom Emails
  4. Retainful
  5. AutomateWoo
  6. WooCommerce Recover Abandoned Cart
  7. FluentCRM
  8. Abandoned Cart Pro

1. Follow-Ups

Follow-Ups for WooCommerce

With this WooCommerce follow-ups email plugin, you can create campaigns, personalized emails, segment your mailing lists, and communicate with your audience easily. You can create campaigns based on purchase history and interests across multiple marketing channels. Moreover, It is very easy to use and consists of many advanced features.

Key Features 

  • Automate follow-up emails.
  • You can track your emails, such as the number of clicks, subscribers, etc
  • You can customize the email templates for each campaign.
  • It enables you to set up reminders about emails.
  • Groups emails and tweets together in a campaign.
  • Get a detailed insight about each customer/student to check if they have reviewed your emails.
  • It also creates coupons for emails.

To download, click here

2. ShopMagic


ShopMagic is an automated follow-up email marketing tool for WooCommerce that increases customer loyalty and sales. You can easily send customers time-delayed emails such as a thank you or asking for a review. Customers can also receive information about their orders through the whole process. 

Key Features

  • Automated emails for keeping customers informed about orders.
  • Delayed actions help you set a timer on specific emails.
  • You can also add a coupon based on conditional logic.
  • It enables you to filter and segment customers.
  • You can add links to your emails and redirect customers to shop pages.
  • Integrates with Slack and MailChimp.

To download, click here

3. WooCommerce Custom Emails

WooCommerce Custom Emails

The major benefit of WooCommerce follow-ups email plugins is that you can create highly targeted campaigns and this plugin lets you do just that. You can create transactional emails, customize and segment them, and schedule them. You can also create extensive campaigns with follow-up emails and stay in touch with your customers.

Key Features

  • Editor to customize your emails.
  • Send transaction emails to admins and customers.
  • You can set triggers to dispatch emails automatically.
  • Schedule emails for specific dates or days after action are taken.
  • You can set multiple conditions for each trigger.
  • You can also add dynamic content and save content blocks for re-use.

To download, click here

4. Retainful


Retainful is a cart recovery follow-up email plugin for WooCommerce that not only reduces cart abandonment but also increases sales and improves customer satisfaction by providing coupons and referral discounts. It has a powerful drag and drop visual email editor where you can customize your template or pre-designed templates as starters. You can set triggers and send email reminders to customers as soon as someone abandons their cart.

Key Features

  • You can create personalized email templates.
  • You can set intervals between follow-up emails.
  • Extensive referral program in which each customer gets a unique link.
  • You can offer flat rate or percentage discounts, coupons, free shipping, etc.
  • Auto generates coupons for emails for next purchases.
  • Reports of abandoned carts, recovered carts, referral performance, conversions, sales, and much more.

To download, click here

5. AutomateWoo


AutomateWoo is the ultimate marketing tool for your business that will help you retain customers, send follow-up emails, recover abandoned carts, and much more. It enables you to manage and automate subscriptions, referrals, and also provides wishlist marketing. You can also win back inactive customers through special promotions and coupons. 

Key Features

  • Send emails at intervals to recover abandoned carts.
  • Send emails asking for customer reviews and thank you messages with coupons, etc.
  • You can create triggers and send messages through SMS notifications.
  • Add dynamic content and create personalized coupons.
  • You can also send birthday emails, create a refer-a-friend campaign, subscriptions, etc.
  • Integrates with WooCommerce Subscription, WooCommerce Wishlists, Twilio, etc.

To click, download here.

6. WooCommerce Recover Abandoned Cart

WooCommerce Recover Abandoned Cart

This WooCommerce follow-ups email plugin enables you to capture carts that are abandoned by members and guests. You can create unlimited email templates and automatically send them at a specified time. You can also send emails at intervals with coupons for future purchases. This plugin is filled with features and is highly customizable.

Key Features 

  • Supports simple and variable products.
  • You can create multiple email templates and segment customers. 
  • Abandoned cart emails are sent to members, guests, and admins.
  • You can set conditions on coupons such as coupons can’t be used on sale items.
  • Delete and restore captured carts.
  • You can also add links to your emails.

To download, click here.  

7. FluentCRM

FluentCRM: woocommerce follow-up email plugin

FluentCRM is an email marketing automation plugin where you can handle all operations related to customer management, email campaigns, affiliate management, and much more. You can segment your customers into lists, tags, and priorities. It is also very easy to use and beginner-friendly. Therefore, all you have to do is create contact lists, send emails, create funnels, and increase conversions.

Key Features 

  • Completely integrates with the WordPress dashboard.
  • You can create emails, schedule emails, and filter audiences.
  • You can get a quick user overview, enable customer tracking, see purchase history and activity, etc.
  • Automate sequenced email marketing campaigns and receive metrics in real-time. 
  • It enables you to set A/B testing, campaign reports, and CTR.

To download, click here.  

8. Abandoned Cart Pro

Abandoned Cart Pro: WooCommerce follow-ups

There is only one way you can recover abandoned carts, and that’s through follow-up emails. With this WooCommerce plugin, you can collect customer information such as their email, contact number, Facebook id, and reach out to them if they abandon their carts. 

Key Features 

  • You can capture emails by custom field integration through various plugins like Gravity Forms, Contact Form 7, etc.
  • You can create and add coupons in popups.
  • Set intervals and send automated emails to customers as they abandon their carts
  • Multiple pre-built templates available which can be customized.
  • You can add coupons, discounts, and upselling opportunities in emails.
  • Track CTR, opened emails, and conversions.

To download, click here.


Around 70% of the customers abandon their carts due to several reasons they might experience on your site. Optimizing your site is good but follow-up emails are better as they are consistent, increase customer engagement, and win back customers. Choosing any of the above WooCommerce follow-ups email plugins depends on your website needs, requirements, and experience. 

Editorial Team
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